The funny part is how it got there. Look at the website!
That’s it. There’s text (courier bold) and photos. THAT’S. IT. And it’s awesome. Drudge has built a cottage industry based on a link farm and ran with it.
However, this does prove a very valuable point: it’s all about a clean, simple look combined with interesting, relevant information. No matter what your website looks like, if people are interested in what you have to say, they’re going to listen. As a business, this means constantly updating your website using a clean look, as evidenced by Drudge’s three column approach.