One of the top requests we get as a website builder and SEO consultant is ‘make sure I’m at the top of Google!’ And while you can optimize a website to make it the most SEO-friendly, it’s still not an exact science as to whether you can make it to the top or stay there.
However, Google, along with the bigger search engines, conveniently created a bidding system to allow anyone to appear at the top of the list – for a price. We have many customers on our Google AdWords program that accomplishes this very feat. What happens is we set a monthly budget with Google (and a credit card on file) so you never go over a designated amount. Then we target specific words that people use to find your business – ‘branson rv park,’ ‘hill country campground,’ etc. Then we unleash the campaign and check the real-time results.
Being in the (more targeted) campground business, we’re grateful that we don’t incur the high costs that (broader) hotels and restaurants pay to make it to the top. In fact, most clicks for our RV park customers cost between $0.50 and $1.00 per click. Our most common monthly budget is set at about $100 which results in 100-200 additional visits per month to your parks website. From there, you’ll convert a number of those to reservations.
Maybe you’ve heard about Google AdWords or, at the very least, you know you want to make it to the top. Until the end of the month, TXAD Internet has a special offer to all new AdWords customers. Since we are active participants in the Google Engage program, they allow us to bestow special credits on new customers every once in while, including this month. If you’re one of the first 20 people to contact us before July 1, you can receive an additional $100 in AdWords advertising when you spend $25 (plus the TXAD admin fee). If you’ve ever wanted to try your hand at Pay-Per-Click, now is the time.